Marketing Your Car WIndow Tint Business..When Times Are Tough! (part 1)

Yeh, its tough out there!!

Operating a small business in a recession is no fun...and if you dont keep a handle on things, before you know it your flood of customers could become a trickle and leave you in a mess!

Ok I am no expert on business mastery, but lets say I have done it for real, not like some of these business gurus who spout all the crap and pretend to help other people, and profit from their mis-fortune sometimes!

Anyway, I'm rambling, lets get back on track.

If you are finding business tough right now, get used to it!!..because I dont think things are changing anytime soon!

You must take a good hard luck at the situation and that starts with your fixed costs.

It's all well and good having a nice shiny business, but if you are getting little custom then you need to change things and thats starts with looking for a way out of this situation and try and think about how you can reduce your monthly overheads.

The answer is collaboration!

I say take your business to your customers, target the motor dealers in your area and offer an on-site service, you will be using their facilities and utilities and giving them a top notch service on their own doorstep. I think this is the best business model for tint shops when times are tough!

You may need to brush up on your pattern making and adapting your techniques for mobile as it is really a different ball game so expect a few issues with quality when you first start doing mobile tinting.

Get Social

You MUST harness the power of social media and make this your best friend. The viral aspect and sharing of your status updates can be a real driver for new business. Make offers that can be redeemed by your customers, try and engage the customer with pics of cars, make videos showing your skills and even video testimonials from your customers...you can shoot and publish videos direct from your smartphone and have it online in a few minutes.

Offer one free window tint installation a month for people who like and share your business page and make sure to visit facebook.com/username and set the username for your business so you can use it properly in your marketing.

Gotta go now, to do some status updates to get my buzz going for this week!

Watch this video to see how you should be doing it and the time needed to make it work!